For a long time, many people thought tablets were slowly disappearing. Smartphones were getting bigger, and laptops were becoming lighter. But now, the story seems to be changing. In 2025, the tablet market in India has made a big comeback. According to recent reports, tablet sales in India have grown by 20% compared to last year. Among all brands, Apple is leading with a 30% share of the market. This shows that people are again finding tablets useful for work, study, and entertainment.
Why are tablets making a comeback?
There are several reasons why tablets are becoming popular again in India:
- Work from home and hybrid jobs – Even though the pandemic is over, many companies still allow employees to work from home or in a hybrid model. Tablets are lighter than laptops and more powerful than phones, making them perfect for such needs.
- Online classes and education – Students in schools and colleges use tablets for studying, attending online classes, and reading e-books. Parents also prefer tablets for children’s learning apps and digital books.
- Entertainment needs – Tablets are great for watching movies, YouTube, and OTT shows. With larger screens, they give a better experience compared to smartphones.
- Affordable options – Earlier, tablets were expensive. But now, many companies like Samsung, Lenovo, and Realme are offering budget-friendly models starting at ₹10,000. This has attracted middle-class families in India.
- Stylus and creativity For designers, artists, and content creators, tablets with a stylus pen are very useful. Apple iPad and Samsung Galaxy Tab especially target these creative users.
Apple’s strong hold on the market
Apple has always been the leader in the premium tablet segment. In 2025, it captured 30% of India’s tablet market share, making it the number one brand. The iPad is popular because of:
- Smooth performance – Apple’s processors make iPads very fast and lag-free.
- App ecosystem – Many apps are designed specially for iPads, giving users a better experience.
- Stylus support – Apple Pencil has become a favorite tool for designers and students.
- Brand trust – People trust Apple products for their long life, security, and updates.
Although iPads are expensive, Indian consumers who want quality and long-term use are ready to spend extra.
Other brands in the race
While Apple leads the market, other brands are also doing well:
- Samsung – Known for its Galaxy Tab series, Samsung is popular among both premium and mid-range buyers. It has options starting from budget models to high-end ones with 5G support.
- Lenovo – Focuses on affordable tablets, often used for education and basic work.
- Realme, Xiaomi, and OnePlus – These brands are new to the tablet segment but are growing fast because of their aggressive pricing.
This competition is making tablets more affordable and feature-packed for Indian buyers.
Tablet sales rise 20% in India
Reports suggest that in the first half of 2025, tablet sales increased by 20% compared to 2024. This is a huge jump, considering the market was shrinking a few years ago. The growth is not just in big cities but also in smaller towns.
In Tier 2 and Tier 3 cities, families are buying tablets for education and entertainment. With the rise of digital payments and e-learning apps, tablets are becoming an important part of households.
What does the future look like?
The future of tablets in India looks bright. Here are some expectations:
- 5G tablets – As 5G networks spread in India, more tablets will come with 5G support. This will make online streaming and video calls smoother.
- Better battery life – Companies are focusing on making tablets that last longer on a single charge.
- Affordable stylus tablets – More brands may launch budget-friendly models that support stylus pens.
- AI-powered features – Tablets may soon come with built-in AI tools for learning, productivity, and creativity.
Conclusion
After years of slow sales, tablets are finally back in demand. With a 20% jump in the Indian market, they are proving their value once again. Apple, with 30% market share, is leading the race, but Samsung, Lenovo, and other brands are also competing strongly.
The rise in online education, hybrid jobs, and digital entertainment has made tablets important for Indian users. Whether for work, study, or fun, tablets are becoming a smart choice. If this trend continues, we may see even more growth in the coming years.